Our story

For over eighty years C McGough & Sons has been providing funeral services to families in Stoke and well beyond.

McGough’s funeral business was founded in Tunstall by Clement McGough, son of William Peter McGough and Anne Elizabeth Bould. William Peter McGough owned a shop and a haulage business in Nash Peake Street. He was an independent councilor, a Justice of the Peace and a Papal Knight. McGough Street in Tunstall is named after him.

Clement McGough was one of seven children born to William & Anne, two of whom sadly died young, one as a baby, and a sister at 21 years of age. Clement would eventually marry Ethel Lawrence and together they would have six children of their own, three sons and three daughters: Margaret, Lawrence, Joan, Paul, David (Auxiliary Bishop of Birmingham) and Veronica.

Many long-established firms of funeral directors trace their origins back to joiners who were frequently called upon to manufacture coffins, and who gradually extended their role. McGough’s is no exception.
Initially a brick maker, Clement later moved to H & R Johnson Limited, where he served his apprenticeship in order to become a full time factory joiner. During the Second World War he was a volunteer in the fire service.

Clement started the funeral business when FR. Ryan, a local Roman Catholic priest who asked him whilst he was helping build the Sacred Heart Church in Tunstall, if he would make a coffin for a family who could not afford a funeral. Clement went further; in addition to making the coffin, he dressed up his father’s horse and dray and organised the whole event.

Since then McGough’s have offered a continuing caring service to all religious persuasions and all denominations in North Staffordshire and South Cheshire and beyond.

Unexpected by himself Clement has gone into business as a funeral director, a fact which was announced at the next Church service. Initially Clement continued working at H & R Johnson, and during this time his father helped in conducting funerals. At that time his future wife Ethel helped in building the business, acting as secretary and keeping the books. Later when they married, she went into the funeral business full time, still as secretary and bookkeeper. Clement was one of the first qualified Embalmers in the area in the 1950’s.


In addition to conducting funeral service the McGough’s also provided a taxi service, taking many expectant mothers to hospital.

Paul continued to develop the business premises, which included purchasing adjoining buildings to enable an expansion of the property. Paul, with the support of Brenda, and their son Tim, continued to develop and improve the business, this included upgrading and refurbishing the building, creating a catering facility meaning we are now able to serve refreshments, and upgrading the fleet of vehicles.

Following Paul’s retirement, Tim, along with his staff continue to serve the local area and beyond in a professional and caring manner.